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Apr. 11, 2016

How to Develop Your “Elevator Speech”

When looking for a job, an elevator speech is a must-have. An elevator speech is a clear, brief personal introduction to yourself that you give to others. It communicates who you are, what you’re looking for, and how you can benefit a company – all in about 30 seconds or less. This speech is the perfect side kick at networking events, job fairs, and even interviews. Taking the time to develop this speech will not only help you stand out in these types of situations, it will also help you really think about why you are a good candidate – something that is important to your confidence as a jobseeker and professional.

So are you ready to develop your own speech? Take a look at this suggested elevator speech outline below and use this as a guide when creating your own speech.

About – Introduce yourself and describe who you are and what you do.

What you offer – Describe your professional accomplishments, skills, and experience. You may even want to give an example.

The benefits – Why are the skills you possess and the things that you offer so important? What are the advantages of working with you/having you as an employee? Why do you stand out from other candidates?

Your motivation – This is your “why.” What inspires you or why do you enjoy a specific industry? Demonstrate the reason for your goal.

Your goal – What is the goal of your speech/interaction with this individual? Whether it’s to land an interview, gain exposure/credibility, or something else, end your speech with a call to action that clearly describes your goal.

Once you’ve created your speech, make sure to practice it on your own and with a peer until you know it by heart. However, make sure you’re able to deliver the speech without it sounding rehearsed. Good luck!



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